Web Development and SEO: Connecticut Business Owners


One of the principal decisions that Connecticut business owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then Rocket Marketing and Management can help you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique for your business in CT and in the rest of the country. SEO is less expensive than other marketing approaches. It also offers higher sustainability when compared to other techniques such as social media marketing, and pay per click advertising. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can get more long-term results.

“The best way to predict the future is to create it.”

– Peter Drucker

The Benefits of SEO

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages organically (not paying for each visit).

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